The media is the most powerful tool for “branding” a country.
The enormous number of foreign journalists based in Israel has certainly played its part in keeping the Arab-Israeli conflict in the public eye, far beyond other conflict zones around the world, such as Darfur.
Despite being a global leader in hi-tech, science, agriculture and many other fields, Israel suffers from negative branding by the media primarily within the context of a conflict situation.
In stark contrast, what is the Netherlands associated with? Many of you will conjure up benign images of windmills and tulips. It would be hard to find anything particularly offensive or negative to say about the Netherlands. Yet, this is precisely what Dr. Manfred Gerstenfeld from the Jerusalem Center for Public Affairs has done with his new blog site “Bad News From the Netherlands”.