Den der ler sidst ler bedst: Tøjfirmaet North Face hvis produkter fremstilles ud fra olie vil ikke levere til olie og gas firma

It’s fashionable to slam fossil fuels these days. But the oil and gas industry just had a last laugh of sorts.

At the end of 2020, the CEO of the Texas-based oil services company Innovex Downhole Solutions wanted to buy his employees a Christmas present. So he tried to buy 400 jackets with the Innovex logo from outdoor apparel maker North Face.

North Face refused the order, saying selling jackets to Innovex was “not consistent with its brand standards” because Innovex is an oil and gas company.

North Face is probably on safe legal grounds. In 2018, the Supreme Court ruled in Masterpiece Cake Shop vs. Colorado Civil Rights Commission that the Commission violated the cake maker’s religious liberty by forcing him to decorate a cake for the marriage of a gay couple. And belief-based climate alarmism is probably as good a religion as any other.

But North Face, and the radical climate movement it has longed supported, is now taking a hit in the public relations department.

The Colorado Oil and Gas Association just awarded North Face its first-ever “Extraordinary Customer Award” in recognitions of North Face’s abundant use of oil and gas.

Virtually every North Face product is made with nylon, polyester and polyurethane, all of which are produced from oil and natural gas. It’s probably overkill to mention the fleet of private jets owned by North Face’s parent corporation, VF Corp.

COGA will now use the North Face’s embarrassment to launch a pro-oil campaign called “Fueling Our Lives.”


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