“MSNBC staffers ‘in a panic’ as NBC-parent Comcast plans to spin off channel — and possibly change its name”

Sjældent har woke pseudojournalister gjort sig mere fortjent til ændringer , der skyldes at deres ratings RASLER ned, fordi deres lyttere efter valget af Trump har fundet ud af at NBC står for Nothing But Crap !

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Alexandra Steigrad

Wed, November 20, 2024 at 11:45 PM GMT+15 min read

Panic engulfed MSNBC headquarters on Wednesday after parent company Comcast confirmed a massive spinoff of its cable properties — with a top executive even suggesting the left-leaning network may be forced to change its name.

MSNBC stars Rachel Maddow, Chris Jansing and Katy Tur joined a tense 10 a.m. meeting at 30 Rock in Midtown led by NBCUniversal chairman Mark Lazarus, who will lead the new company, sources told The Post.

Staffers fearing looming layoffs peppered him with questions about if the network will need to change its name, logos and headquarters after reports surfaced that the new entity could be cut off from the reporting muscle of NBC News, sources said.

Anxious MSNBC staffers and anchors met with NBCUniversal chairman Mark Lazarus about the plans to spin off the network. Virginia Sherwood/MSNBC via Getty Images

Lazarus told MSNBC staffers that he wasn’t sure if the network would have to change its identity or its home, according to insiders.

“Everyone is in a panic because everything is up in the air,” one MSNBC source told The Post.

Another insider close to the network added: “People don’t really know what’s going on. They had the election, holidays are coming up. People are tired and just trying to get through.”

MSNBC declined to comment.

Comcast announced Wednesday that MSNBC — home to anchors that include Joy Reid and Lawrence O’Donnell — will join CNBC, Oxygen, E!, SYFY and the Golf Channel as part of a new company called SpinCo.

MSNBC star Rachel Maddow thanked Lazarus for answering questions, even as Lazarus was unable to provide details to nervous staffers about how the changes will impact the network’s identity. AP

Meanwhile, NBC News, NBC Sports, Telemundo, streaming service Peacock and Bravo will remain under the NBC Universal umbrella.

Joe Scarborough, co-host of “Morning Joe” expressed his own anxieties during “Morning Joe” before the meeting, joking nervously on air: “We could all be fired a year from now.”

“When this happens, you never know what’s going to happen,” he said, of the news, to which co-host Mika Brzezinski added: “Or tomorrow.”

Spinning off of the cable properties, which are suffering dwindling viewership despite most still being profitable, is expected to take about a year.

MSNBC president Rashida Jones told panicked MSNBC staffers that “change is always complicated” during a Wednesday morning meeting with Lazarus. Getty Images

The prospect of being separated from NBC News has spiked fears among journalists at the company because MSNBC and CNBC routinely share reporting and contributors among other things.

Much of MSNBC’s daytime schedule is filled with NBC News-affiliated correspondents, for instance, which has sparked worries about how the network will manage its coverage and if there will be a major upheaval, as a result.

Employees at the meeting inquired about MSNBC’s newsgathering process, asking Lazarus if a unit for verifying the news would have to be “built from scratch,” sources said.

Lazarus said he didn’t know, but likened SpinCo to a “well-funded start-up,” according to those at the meeting.

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IH, hvor er det dog “synd” dem … NOT