Calls to boycott Nike gained traction online on Tuesday when Senator Ted Cruz (R-TX) encouraged others to #WalkAwayFromNike in a Twitter post after the athletic gear giant dropped an American flag-style shoe, apparently at the behest of famed anthem-kneeling former NFL quarterback Colin Kaepernick.

“I love America. I stand for the anthem, respect the flag & honor the men & women who fought to defend our Nation,” Cruz posted on Tuesday morning. “I respect Free Speech & I’m exerting mine: until [Nike] ends its contempt for those values, I WILL NO LONGER PURCHASE NIKE PRODUCTS.”

“#WalkAwayFromNike [retweet] if you agree,” added the senator.

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