In a victory for the BDS (Boycott, Divestment, and Sanctions) movement, popular ice cream brand Ben & Jerry’s announced that it will no longer sell its products in Judea and Samaria.
“We believe it is inconsistent with our values for Ben & Jerry’s ice cream to be sold in the Occupied Palestinian Territory,” read a statement from the company.
“We have a longstanding partnership with our licensee, who manufactures Ben & Jerry’s ice cream in Israel and distributes it in the region. We have been working to change this, and so we have informed our licensee that we will not renew the license agreement when it expires at the end of next year.
The statement came two months after social media users blasted the brand for not supporting the Palestinians during the May 2021 Gaza – Israel clash.
After carefully cultivating a social media presence focused on left-wing activism, many people lobbied criticism of the brand for suddenly ceasing to post in the aftermath of Operation of Operation Guardian of the Walls.
Earlier in 2021, the brand’s Twitter account called for the police to be defunded, the end of protections from prosecutions for police officers, which it deemed a “racist” policy, and for the “dismantling of the prison industrial complex.”
The ice cream brand even slammed UK Home Secretary Priti Patel for her statements about enforcing UK border law, accusing her of showing a “lack of humanity for people fleeing war, climate change and torture.”
One bemused pro-Israel user responded, “I think my favorite part of this is that Ben and Jerry’s virtue signaling still wasn’t enough for people. An ice cream maker boycotts one place on a planet full of far worse human rights abuses, and people are mad that they don’t boycott all of Israel.