“As recently as 2018, Jaguar sold 180,833 cars annually. Last year, they sold fewer than 33,000. In April — the most current sales figures available — Jag sold just 49 cars in the massive UK/Europe market. U.S. sales figures aren’t available yet, but they aren’t any better”
Jaguar er seneste eksempel på hvad der sker, når “ledere” i ellers fornuftige virksomheder bliver inficeret med woke LGBT VÅS – tænk engang, kunder GIDER ikke høre/se det LGBT BRÆK og viser det !
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Pity poor Jaguar. The British-based luxury and performance carmaker has had a rough go of it this century, but nothing could prepare anyone for the most bone-headed move in corporate history — and I don’t mean Jaguar’s woke “Reimagine” ad from late last year.
Let me bring you up to speed.
As recently as 2018, Jaguar sold 180,833 cars annually. Last year, they sold fewer than 33,000. In April — the most current sales figures available — Jag sold just 49 cars in the massive UK/Europe market. U.S. sales figures aren’t available yet, but they aren’t any better.
Jaguar went from selling 1,961 cars a month to 49 in just six years. I’m no car industry expert, but that looks pretty bad to me.
“This 97.5% plunge marked one of the steepest declines for a premium carmaker in recent history,” Design Rush just reported. But I have to ask, is that really in recent history or is it ever?
The company understood that something had to change, and in November, it revealed its “Copy Nothing” rebranding. If you missed it then, don’t miss it now:
I mean, the company had to try something after years spent watching sales swirl down the toilet. But I don’t hesitate to remind you that just because something must be done, that doesn’t mean they had to go and do this particular (and particularly stupid) thing.
“Copy Nothing,” with all its bored-looking gender-fluid whatever people and zero cars, came at the second-worst possible time, too — just as consumers and corporations turned 180° away from the woke stuff.
And yet, I must remind you, that is the least of the company’s troubles. Because while some of my conservative friends saw Jag’s latest sales figures and posted endless variations on “Go woke, go broke,” that’s not what happened.
ohn and Charles are sharp guys, but it looks like they didn’t read past the headlines.
Jag’s nosedive isn’t because of the brand’s woke rebranding, although it does stem from the same mindset — one they’ll teach in business schools for decades as an example of what not to do.
You see, Jaguar stopped selling cars because they stopped making them:
This dramatic drop coincided with Jaguar’s effort to reinvent itself as an all-electric luxury marque.
Under the “Reimagine” plan introduced in 2021, the company halted internal combustion model production in anticipation of an EV relaunch set for 2025–2026.
By late 2024, Jaguar suspended sales in the U.K., leaving dealerships with almost no inventory.
“Heading into 2025,” the report concluded, “Jaguar had phased out nearly every vehicle in its lineup: the XE and XF sedans, F-Type sports car, E-Pace, and I-Pace crossovers.”
Other European luxury carmakers slowly introduced EV models into their lineups, while adjusting production and expectations as EV adoption slowed in recent years. Jag spun down its ICE cars before it could spin up EV production.
Remember when Coca-Cola switched to New Coke that tasted more like Pepsi? This is like Coca-Cola switching to New Coke but then not making any to put on store shelves or in soda fountains.
Jaguar: “We have this exciting new electric car!”
New Customer: “Amazing, I love it. Where can I buy one?”
Jaguar: “You want to what?”
Maybe there is a sizable enough market for all-electric luxury cars for weirdos you wouldn’t trust near your kids. Maybe! But if you’re going to market to those folks, it helps if you have a product ready to sell them.
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Hvem kunne dog vide at eventuelle købere af Jaguar ikke gad se woke lallende dans og ensretning uden detn mindste sammenhæng med biler endige Jaguar …
Selvgjort er velgjort, ikke sandt …
Der står ikke noget i artiklen om ledelsen af Jaguar har FYRET de totalt inkompetemte idioter, der mente at dens slags bræk ville få folk til at købe jaguar biler
Skal vi gætte på at de woke tosser stadig er ansat …
Denne målgruppe køber jo SÅ mange jaguar-biler, ikke sandt ?
For det er da ikke fordi den woke ledelse tog fejl :
Nej, det er da “racisternes” at Jaguar klarer sig så dårligt …
Kører man Jaguar, vil man nok helst ikke associeres med teletubbies!
Det var dog en usædvanlig kvalmende og modbydelig reklame! Heldigvis har jeg ikke råd til at købe dette kønsløse dyr..
” Go woke go broke” Kom til at tænke på det norske, populære og sympatiske, WEF kongehus. Ikke-prins Marius, søn af dronningen, skal i retten for 23 lovovertrædelser, heraf nogle meget alvorlige.
Vil kongehuset overleve? Ifølge forlydender vil det afhænge af kongehusets forsvarsadvokater. Det skal nok blive spændende…
Fik en god ide her i sommervarmen, hvad om den danske kong gulerod, og norske kong krykhussar, som jo begge er Young Global Leaders, mødte op i retten, og satte sig på første række? Det skulle hurtigt få dommeren til at frikende lille Marius. Til PET, lad ideen gå videre..
Derudover er Pingo jo også en vaskeægte “frømand”.
Måske vi ikke skal nævne hans lille spanske elskerinde i Madrid, hvor han får fedtet rotten, når han ikke er i kridthuset hos Mary.
Kunne de virkelige ikke stampe flere giga afroer ind i den elevator. Try again!🤣😂
Lad os lege “Jo færre – jo bedre!”🙈😂🤣
Jeg går konsekvent i en stor bue uden om de firmaer, der tæver negere helt umotiveret ind i deres reklamer herhjemme
“Kære” annoncører; I skal NOK få Jeres våde drøm opfyldt, tiden arbejder for Jer
Men ku’ I for Helv… ikke vente, til DK ER blevet forvandlet til Midtafrika?🤮😊
Så forleden dag en reklame for Lurpak smør – vel noget af det mest danske der findes.
I reklamen optrådte en kæmpestor negertamp, der stod i et køkken, og bagte småkager.
Har Arla fuldstændig tabt småkagerne, kunne man fristes til at spørge.
Var det negerboller han bagte? 😆
Apropos “Go woke go broke” fadbumzen fraflytter nyhavn, og flytter hjem til Græsted, han “vil have fred” udtaler den moderate Fører. Kan jo også være, at der nu er så få medlemmer af partiet at det kniber med financeringen af den private klovnebus. Bare en tanke..
Sas havde vist også en wokepsykose reklame….